Aesthetic Connect

How to Name Your Medical Aesthetic Practice

So you’ve decided to start your own practice. Congratulations! Now comes the funnest, yet most challenging part–giving it a name. The name you choose will be the selling point of your business. No pressure, right? So the question is, how to choose the right name. 

Choosing a name for your medical aesthetic practice is an important decision that requires careful consideration. It’s important to select a name that stands out and will help you create a positive and memorable brand identity for your medical business. We’ve compiled a list to guide you through this important step in building your new medical aesthetic practice.

1. 1. Make sure your name is easy to spell. This will help future clients find your practice with ease on the internet. If your name is difficult to spell, it’s going to cause confusion to potential clients. Here are some questions you can ask yourself if you’re on the fence: How does the name sound when I say it out loud? Is the name easy to pronounce? Does the acronym work? Is the name memorable?
      • • Use words that evoke positive emotions and feelings. Your aesthetic practice should be inviting and appealing to potential customers, so choosing words that evoke positive emotions can be beneficial when creating a powerful brand identity for your business. Words like ‘renewal’, ‘illumination’, or ‘glowing’ are all good examples of names that bring pleasant associations to mind while also being relevant to aesthetics practices. 
        • It is also a good idea to do some research to see what names your competitors are using so that you can come up with a unique and memorable name that sets your medical aesthetic practice apart.
          

       

      “Your aesthetic practice should be inviting and appealing to potential customers, so choosing words that evoke positive emotions can be beneficial when creating a powerful brand identity for your business.“

   2. Once you have a couple of name options you’re happy with, the next step is to ensure that your desired business name is not already taken. To do this, perform a search of the state database of business names. This will allow you to quickly determine if another company has already been registered with the same or similar name. This part can be a bit disappointing, but don’t fret. If you keep an open mind, you are sure to find a name that you’re happy with.
   3. Check to make sure that the name you’ve chosen doesn’t have any previous bad reviews associated with it. The last thing you want is any negative association with your new medical aesthetic business, so get comfy and Google around to see what you find. This can be incredibly helpful and amusing.
   4. Make sure the name you’ve chosen isn’t trademarked. You can easily do a trademark search on Google. You also need to make sure a URL is available. Your practice name should correlate directly to your website address. If the URL you want is not available, you can always get creative by adding a dash or inserting your city after the title. For example, Forever-Beauty.com or ForeverBeautyPDX.com
   5. Think twice about naming your practice after yourself because you will always be tied to this business. This can make it potentially hard to sell or to replace yourself and the work that you do. Eventually, every business either sells, gets passed down to the next generation, or in the worst case scenario, goes out of business, so this is important to keep in mind.